Role: Marketing Manager
Work Location: (Woonsocket, RI | Irving, TX | San Antonio, TX | Northbrook, IL | Pittsburgh, PA | Scottsdale, AZ | Tampa, FL | Raleigh, NC | Columbus, OH) (Hybrid)
Position Type: Contract
The Manager, PCW Content Strategy will support the execution and optimization of content initiatives for Pharmacy and Consumer Wellness (PCW) business. This role will assist in implementing content strategies, managing content calendars, and collaborating with internal and external partners to ensure timely and effective content delivery. The ideal candidate is detail-oriented, collaborative, and experienced in content marketing and digital execution.
Key Responsibilities
Content Execution and Coordination:
Support the development and execution of content briefs and calendars for owned channels
Collaborate with internal teams (Digital, Creative, Clinical, Legal) and external partners (media, publishers, influencers) to deliver content assets
Ensure content aligns with brand and compliance guidelines, accessibility standards, and business objectives
Participate in content governance activities to maintain consistency across channels
Cross-functional Collaboration:
Coordinate with stakeholders across Marketing, Digital, Creative and Compliance teams to ensure alignment and timely delivery
Maintain documentation and support project management efforts to keep content initiatives on track
Performance Analysis and Optimization:
Monitor content performance and lead monthly reporting process
Help identify opportunities for content optimization based on performance data and audience insights
Assist in briefing and testing new content formats and gathering feedback for continuous improvement
Required Qualifications
3+ years of experience in content marketing or digital marketing
Familiarity with multi-channel content strategies (web, social, paid media)
Experience working with creative teams and external agencies
Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook)
Strong organizational and communication skills
Excellent project management and problem-solving skills, with the ability to manage multiple projects simultaneously from strategy to execution
Experience using data and insights to inform requirements, ideas, and strategies
Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment
Preferred Qualifications
Hands-on experience with web tools (CMS, A/B testing, site analytics, and business intelligence tools) specifically, Adobe products including Analytics, Target, and Experience Manager (AEM)
Knowledge of SEO tools (e.g., SEMrush, SEO Clarity, Google Search Console)
Experience with AI-driven content tools, marketing automation platforms, or personalization engines is a plus
Experience working in a matrixed organization, managing multiple stakeholders and competing priorities
Education
Bachelor's degree in business, marketing, or related field required
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