Marketing Manager (E-Liquid and Vaping)
Los Angeles, California
If you’re looking to join a fast-growing entrepreneurial company where your work will have a direct impact in team environment and where talented and career-minded individuals can grow personally and professionally while maintaining a work-life balance then this may be the right opportunity for you. As a Marketing Manager you serve as a key member on the leadership team responsible for increasing profits in all marketplaces, while building and protecting company brands.
You will work at both the strategic level by generating bold and innovative ideas for growth and at the tactical level to manage campaigns with site merchandising tools, analyzing traffic data and solving problems. You will develop quality product listings and grow sales across several online marketplaces. You are a results-oriented marketing professional with an entrepreneurial mindset enthusiastic about technology and looking to grow your own team over time.
Responsibilities
• Develop marketing plans for B2C and B2B product lines
• Execute Marketing and PR Campaigns
• Establish and Measure relevant KPIs & ROIs
• Collect and analyze business intelligence to drive marketing efforts
• Manage such partners as PR firms, graphic designers, web developers, printers
• Oversee technical projects and website developments
• Drive production of all creative content
• Maintain and improve product listings across multiple platforms
• Develop and protect brands and maintain positive public image
• Translate technical specifications into tangible end-user benefits Qualifications
• Bachelor’s Degree Marketing, or Business preferred
• 5+ year’s experience in marketing and digital marketing
• Experience managing end-to-end marketing, i.e. analysis, planning, and the execution of successful marketing campaigns
• Experience in both the design and data analysis aspects of marketing
• Experience with product marketing and management
• Expert knowledge of Google Analytics, Google Adwords, and MailChimp
• Proficient in Adobe Creative Suite and WordPress
• Understanding of offset printing techniques
• Experience managing external marketing resources and partners
• Familiar with Amazon’s Vendor program.
THE COMPANY:
Founded in Los Angeles in 2014, our vape client has established itself as one of the leading purveyors of premium e-Liquid in the world today. With a diverse portfolio of flavors, many of which have won awards, we have established ourselves as one of the most diverse and ubiquitous e-liquid brands worldwide. Our clients mission is to help adult smokers quit smoking cigarettes with flavors that appeal to adult consumers. Our clients team is comprised of professionals with backgrounds in consumer goods, SAAS, and tech. We’re actively looking to hire the best of the best who seek to be a part of a world class team.
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